CRM, Why is This a Key Issue for My Company?

CRM, a reminder

The customer relationship management ( CRM ) is to improve the overall interaction with your prospects and customers.

By adopting a CRM strategy in your business, you take over the leadership of the customer relationship and improve your productivity at all levels.

CRM, to focus on the customer

CRM tools automatically retrieve all information from the interactions your company has with its contacts, collaborators, prospects and customers.

The recovered histories:

  • Physical relations, phone calls, emails, appointments, etc …
  • Digital interactions, on your social networks or on your website
  • Project Relations or Collaborations
  • After Sales Service Tickets
  • Returns on satisfaction surveys or surveys

CRM centralizes all the data visit to hire professional Zoho CRM Consultant, in order to optimize your sales cycles , the commercial actions of conquest and loyalty.

The information is shared in real time, a large number of actions can be automated.

Accessible on smartphones and tablets, connected or not, you have all the information, whatever the place or time.

The commercial activity is particularly followed with the sales forecasts, the evaluation of the chances, the management of the objectives, the commercial competitions, the territories.

The 6 good REAL reasons to adopt a CRM

1 – Have a complete history of all relationships

Centralize all your relationships to better know your customers and ensure a consistent quality of relationship , you gain in productivity and efficiency.

Moreover, if a salesman fails you, you can act and react, you have all the information.

2 – Optimize your sales cycles

Keep track of your customer experiences , duplicate best practices, track and analyze the changing behavior and needs of your customers.

Automatically generate opinions and comments at each stage of your cycle,
understand their issues, needs and utilities, enrich your offers and optimize your customer journey.

Earn more, earn better, adapt and multiply your sales.

3 – Adopt collaborative work

Collaborative platform, make your teams work together thanks to several tools such as project management and chat.

Motivate teams , promote speed and proximity, optimize the productivity of your company, capitalize on cross-experiences to ensure a rise in general competence.

4 – Hire at the right time!

Thanks to its enriched knowledge updated and qualified in real time, CRM allows you to detect among your targets the most qualified prospects on all of your channels (website, social networks, physical contacts)

Automatically trigger commercial actions in order to engage the customer at the right moment with an adapted offer.

For example, when a user visits your site several times, or spends several minutes on the same page, the CRM detects a prospect potential.
You can then automatically trigger a chat to initiate a conversation with him or a form to retrieve his coordinates.

5 – Limit the feeling, follow and share the performance in real time

Collect data throughout your information system, measure the performance of your business at any time.

Access dashboards updated in real time and accessible from everywhere, on computer, tablet, smartphone, sms or internet.

6 – Manage and optimize your social networks

Thanks to CRM, you have a single tool to manage all of your social networks.

It is possible for you to program and publish different content on all your pages at the right time thanks to the intelligent planner.

Follow and engage your environment on social networks with the integrated watch tool. You access what is said about you and you can interact with your influencers.

Access global and specific performance reports from your social networks.