The Roles of Business Coach

The Roles of Business Coach

If your company does not achieve the goals you were hoping for, then you may need a coach. But what is a coach? What are his missions, his roles? What to expect from him or her? Answers in detail in this article.

You have heard about the company coach, or business coach …

But now, you do not really know who these people are. You do not understand exactly what they can bring you, nor how.

However, if you set goals, you probably need them.

Why do you say so with such certainty?

For the good and simple reason that you are the actress and the actor of your success .

And without proper and consistent training , you will not be as successful as you want.

However, to set up such training, you need: a good course , good steps , clear and clear action plans , a method of monitoring and constant improvement .

The Roles of Business Coach

Can you guarantee this all-alone?

Up to you.

However, I invite you to watch how great champions like Teddy Riner train . Or as great entrepreneurs improve .

They will all have one thing in common: they have a coach who accompanies them in this mission .

Why ? I will explain it to you.

First, let’s agree on the definition of a coach.

The definition of the company coach

The traditional definition of the Management Consulting in Melbourne is a professional accompanying leaders in

1) achieving their full potential , in terms of performance given their capabilities;

2) maintaining their course , including in the most complicated situations;

3) the implementation of effective strategies aligned with them;

4) the process of change in the face of a new situation or difficulties.

The word “coach” comes from English, and can be translated as “coach” or “car”.

He comes originally from the French “check” and “check”. The latter being the person taking his travelers from point A to point B they choose themselves .

The main mission of the company coach

Like a sports coach, the coach has a single mission: to help you achieve the goals you have set .

For that, he will ask you the right questions , and bring you to the real answers .

It will push you to your limits so that you go beyond your limits .

He will not hesitate to point out to you what is wrong with you.

He will listen to your doubts, your hesitations, your anxieties, to project you in a better future that will help you to build.

He will advise you on the best strategies to put in place, on the right actions to take.

He will explain to you how to do it. You will dissect the actions, and will take the time to make you autonomous and efficient on it.

It will help you keep pace , better organize yourself.

It will make sure that you refocus on what really matters.

How does a coach work?

Rather than giving you an overall explanation, I will give you my vision of my mission.

1 / Set a big goal

For more than a year, I have been accompanying dozens of independents and SME managers.

Every situation is different, but one thing is always important: I engage with my clients around a common goal.

We are a team . We are partners .

If I do not give him good advice or good energy, he will not be able to achieve that goal.

If he does not provide the necessary effort and does not follow my advice, he will not be able to achieve that goal.

2 / Establish the program

So from the beginning, we engage with each other in that direction.

Then we establish a support program in agreement both.

This program will resume, depending on the case, the fundamentals, work on blockages, on its capabilities, on the organization …

If the main issue is commercial, I already have a well-crafted program that has proven itself.

3 / Take action

Then we alternate between face-to-face sessions , remote or exchange by mail.

I bring him additional content to get him to always question himself to progress.

I answer his questions as precisely as possible.

I often ask him deep questions, which lead him to face reality to act better.

My goal is that my client becomes completely master of his destiny .

That his company works for him and not the other way around .

And that he is completely aligned between his values, his clients, his offer and his speech .

Why is a coach important to your business?

As a leader or leader, you are alone in your role.

No one in your company can accompany you directly in your mission.

This solitude is heavy , even destructive.

One of the best ways to succeed is to be well surrounded .

By caring , respectful , encouraging people who believe in you .

Without this entourage, it’s hard to know if we’re doing things right and if we’re doing them right.

Difficult to properly question. So, we doubt, we hesitate and we do not move.

Yet, we live in a world where situations evolve quickly.

The information circulates quickly. Difficult to find a place in this ambient noise.

So you have to make informed decisions quickly .


You have to know how to decide . To take part for a strategy, for an axis.

Then get into action . And do it better than others.

As many constraints and objectives that a coach will help you to clarify .

A coach makes you gain height, and focuses on the most important.

He takes the time to continuously train himself on the best strategies and action plans that will help you achieve your goals.

As the coach of a great team, he helps you to focus on your mission, while adopting an adequate pace of life.

By surrounding yourself with a coach, you make the choice of serenity.

What can you expect from a coach?

In my opinion, every good coach must give you:

  • a great listening
  • optimism
  • of trust
  • a Cape
  • autonomy
  • some answers
  • of clarification
  • structuring
  • effective techniques and methods
  • availability
  • a personalized follow-up

The list is longer, but still, these are the main feedback you can expect from your coach.

Think of it as a shoulder on which to rest . As a trusted partner .

What is not a coach

You will understand, a coach is not:

A trainer who gives you knowledge

A consultant who gives you recommendations

A provider who will do the actions for you

The coach’s mission is to help you achieve your goals for yourself.

If you are not in this process, it is not worth going further.

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